-- Becomes the World's Largest Independent Mobile Ad Platform Company
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(SHANGHAI, April 5, 2017 PRNewswire=연합뉴스) Achieving a total revenue of $423 million (2.8 billion RMB) in 2016, Madhouse Inc. has acted as the pioneer in becoming the largest mobile advertising platform company globally.
Founded on January 1, 2006, Madhouse is one of the first advertising companies focusing exclusively on mobile. Having started from China, the company went international to start its operations in the Indian market in 2012. It is now the largest mobile advertising company in India.
Madhouse Inc. is dedicated to providing advertisers with the best mobile advertising solutions, at the same time driving for the programmatic buying evolution in the mobile business. In 2014, the company launched its one-stop mobile advertising programmatic platforms, providing more effective solutions for brand advertisers, app marketers, e-commerce advertisers, and mobile publishers.
PremiumMad is a mobile programmatic platform offering premium inventories and native ads to brand advertisers. It has been integrated with 70+ hero apps, which ensures advertising inventory quality and enhances brand safety.
For app marketers and e-commerce advertisers, PerforMad, the company's all-in-one ROI based optimization platform, has integrated Facebook, Google platforms and other selective premium SSPs. It is tailored to provide advertisers with one-stop mobile advertising optimization solutions.
In 2017, Madhouse Inc. plans to enter the OTT TV advertising market to broaden its services and bring more robust solutions to advertisers.
The company's founder and CEO, Joshua Maa, who is also the co-founder of MMA China, has been elected as Chair of the Mobile Advertising Standards & Measurement Guidelines Committee for five consecutive years. He has been working closely with partners throughout the industry to establish mobile advertising standards and measurement guidelines, and to promote adherence to these standards and guidelines.
"We have witnessed the growth and evolutions of the mobile advertising industry in the past 11 years and we will always be passionate and committed to the mobile advertising business, " Joshua says, "We will continue to lead the market and achieve more in the decade to come in China and globally."
He also adds that Madhouse Inc. will continue to partner with advertisers, agencies, demand-side platforms, third party measurements, data companies, media and supply-side platforms to contribute to a more advanced ecosystem.
About Madhouse Inc.
Founded in 2006, Madhouse is a leading mobile advertising platform and service company. Focused exclusively on mobile data-driven programmatic, the company aims to optimize mobile marketing investment for the clients. It not only helps brand advertisers to engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire quality users globally. Madhouse entered India in 2012. With the highest market share, it has become the largest mobile advertising company in the Indian market. It has more than 260 employees and six offices across China and India.
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